Connecting with Your Audience: The Key to Growth
Connecting with your audience is one of the most powerful tactics for growing your business and building long-term success. It's not just about showcasing your products or services — it's about creating meaningful relationships that go beyond a transaction. Effective brand partnerships, compelling content curation, and strategic campaigns all play a vital role in establishing trust, authority, and awareness. Whether through testimonials, engaging events, relatable live and editorial content, or unique brand activations, these touchpoints help bridge the gap between your brand and your audience, fostering a "come-back-for-more" relationship.
Social and digital media platforms offer far more than just a space to promote. They give your brand a voice, a personality, and a unique opportunity to hear what your audience is saying — not only about your products but about their own needs, desires, and values. What resonates with them? What are they truly responding to? By carefully listening and engaging, you can uncover invaluable insights that allow you to connect with your community in a way that builds genuine loyalty.
My goal is to help you elevate your brand by developing constructive business plans, designing creative, authority-building campaigns and content strategies that not only capture attention but also establish your voice and your brand as a trusted leader in your space. Together, we’ll create innovative, disruptive content and partnership strategies that diversify your reach, attract new audiences, and drive results.
Let’s build something impactful — together!
Connecting with your audience is one of the most powerful tactics for growing your business and building long-term success. It's not just about showcasing your products or services — it's about creating meaningful relationships that go beyond a transaction. Effective brand partnerships, compelling content curation, and strategic campaigns all play a vital role in establishing trust, authority, and awareness. Whether through testimonials, engaging events, relatable live and editorial content, or unique brand activations, these touchpoints help bridge the gap between your brand and your audience, fostering a "come-back-for-more" relationship.
Social and digital media platforms offer far more than just a space to promote. They give your brand a voice, a personality, and a unique opportunity to hear what your audience is saying — not only about your products but about their own needs, desires, and values. What resonates with them? What are they truly responding to? By carefully listening and engaging, you can uncover invaluable insights that allow you to connect with your community in a way that builds genuine loyalty.
My goal is to help you elevate your brand by developing constructive business plans, designing creative, authority-building campaigns and content strategies that not only capture attention but also establish your voice and your brand as a trusted leader in your space. Together, we’ll create innovative, disruptive content and partnership strategies that diversify your reach, attract new audiences, and drive results.
Let’s build something impactful — together!
My Professional Experience:
With over 15 years of experience in the health and wellness industry, I am a creative and passionate digital and social media marketer, content strategist, website developer and project manager, and influencer campaign producer. My expertise lies in crafting impactful campaigns that resonate with audiences and drive results. I pride myself on being an excellent communicator with a deep passion for health, fitness, travel, food, and nutrition.
Throughout my career, I have had the privilege of working with innovative companies across diverse industries, including publishing, consumer packaged goods, boutique fitness, and pharmaceuticals. This wide-ranging experience has allowed me to develop a unique ability to launch and manage both paid and organic social media campaigns, produce revenue-generating content for Amazon, and create audience-building content across social media, blogs, and newsletters.
I’ve successfully launched and managed high-level, revenue-driving campaigns, events, press initiatives, and media coverage in collaboration with top-tier brands and partners. Notable names I’ve worked with include Miranda Kerr, Tamsen Fadal, Melissa Wood-Tepperberg, Cristina Cuomo, Marisa Peer, Dr. Will Cole, Dr. Daniel Amen, Shalane Flanagan, The Well, Pvolve, Flywheel Sports, Loopwell, Veracity, Forbes, Wine Enthusiast, People Magazine, and many more.
I am always looking for innovative ways to connect brands with their audiences, drive engagement, and foster long-term relationships. Let’s work together to create something that makes a meaningful impact!
Payments and Fees upon request.
Throughout my career, I have had the privilege of working with innovative companies across diverse industries, including publishing, consumer packaged goods, boutique fitness, and pharmaceuticals. This wide-ranging experience has allowed me to develop a unique ability to launch and manage both paid and organic social media campaigns, produce revenue-generating content for Amazon, and create audience-building content across social media, blogs, and newsletters.
I’ve successfully launched and managed high-level, revenue-driving campaigns, events, press initiatives, and media coverage in collaboration with top-tier brands and partners. Notable names I’ve worked with include Miranda Kerr, Tamsen Fadal, Melissa Wood-Tepperberg, Cristina Cuomo, Marisa Peer, Dr. Will Cole, Dr. Daniel Amen, Shalane Flanagan, The Well, Pvolve, Flywheel Sports, Loopwell, Veracity, Forbes, Wine Enthusiast, People Magazine, and many more.
I am always looking for innovative ways to connect brands with their audiences, drive engagement, and foster long-term relationships. Let’s work together to create something that makes a meaningful impact!
Payments and Fees upon request.
Experience
Over the past 15 years, I’ve had the privilege of working with renowned companies such as Self Magazine (Web Producer), Flywheel Sports (Social Media & Content Director), HOTSHOT (Director of Partnerships, Content & Social Media), Maya Kaimal Fine Indian Foods (Digital Marketing Director), and the Institute for Integrative Nutrition (Senior Manager, Partnerships and Community), where I’ve honed my expertise in digital marketing, content creation, and brand strategy across various industries.
Brands and Partners I've Worked With
Jennie Fresa Beauty
A clean, eco-conscious beauty brand offering luxurious, cruelty-free products designed to enhance beauty while supporting well-being.
Storica Wines
An Armenian wine import company in the US. Explore the soul, history and the fine wines of Armenia with us.
Protagenic Therapeutics
An innovative biotech company focused on developing advanced therapies for neurodegenerative and inflammatory diseases.
Outset Financial
A financial services company offering personalized wealth-building solutions designed to help couples achieve long-term financial success.
Lolo Lullaby
A pediatric sleep consultancy that specializes in helping develop healthy, developmentally appropriate sleep patterns.
Brendan Slocumb
An award-winning author whose novels intertwine music, mystery, and powerful narratives, offering a fresh voice in contemporary literature.
Diane Richards
Diane Richards is an author best known for her debut novel, Ella.
Lucas Bols
First Round’s on Me
A unique dating app that encourages authentic connections by offering users the opportunity to intentionally meet and date.
Happi Foodi
A health-driven food brand offering delicious, nutritious meal options designed to make healthy eating accessible, convenient, and enjoyable.
Webster Apartments
Webster Apartments offers affordable, all-inclusive housing in the heart of Manhattan, designed to support women and professionals building their lives and careers in New York City.
A clean, eco-conscious beauty brand offering luxurious, cruelty-free products designed to enhance beauty while supporting well-being.
Storica Wines
An Armenian wine import company in the US. Explore the soul, history and the fine wines of Armenia with us.
Protagenic Therapeutics
An innovative biotech company focused on developing advanced therapies for neurodegenerative and inflammatory diseases.
Outset Financial
A financial services company offering personalized wealth-building solutions designed to help couples achieve long-term financial success.
Lolo Lullaby
A pediatric sleep consultancy that specializes in helping develop healthy, developmentally appropriate sleep patterns.
Brendan Slocumb
An award-winning author whose novels intertwine music, mystery, and powerful narratives, offering a fresh voice in contemporary literature.
Diane Richards
Diane Richards is an author best known for her debut novel, Ella.
Lucas Bols
First Round’s on Me
A unique dating app that encourages authentic connections by offering users the opportunity to intentionally meet and date.
Happi Foodi
A health-driven food brand offering delicious, nutritious meal options designed to make healthy eating accessible, convenient, and enjoyable.
Webster Apartments
Webster Apartments offers affordable, all-inclusive housing in the heart of Manhattan, designed to support women and professionals building their lives and careers in New York City.
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Kat is great! She's easy to work with, communicates very well and always professional. She provided research and copywriting for my clean beauty blog on the Copal website for about a year. She was terrific at coming up with topics and being proactive in her role. Her knowledge of Squarespace and technology in general was a big help to me and my business. I would definitely recommend working with Kat!
Jennie Fresa
Owner / Copal Clean Beauty
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Katherine is one of the most proactive, positive, and hard working colleagues I've ever been lucky enough to know. Her outside the box thinking and "run with it" attitude have resulted in significant growth for both the company's social media and also top line sales. Her daily creativity and spark complement her experienced and skilled marketing work.
Jordan Neistat
Operations & Client Services Leader / Consulting
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I'd highly recommend working with Kat. She's a tremendous asset who is well versed in digital marketing. Among her attributes are that she has deep experience growing brands through digital and social media channels, is both a self-starter and works great in a team environment and is passionate about her clients.
Christina Hsu
VP, Strategy & Planning / Dinner Party
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Get in Touch With Me
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Editorial ContentContent is king! Let's work together to establish a fun, robust editorial calendar that speaks to your brand voice, mission and style. This content will be an extension of your brand, encompassing your personality, consumer testimonials, interviews and more, all of which can be utilized and cross promoted on social media, Amazon, newsletters and any other touch points of your business.
Offerings include:
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Social Media ContentLet's take your brand and curate a look and feel that speaks to you and your (growing!) audience. Together we can establish your aesthetic, cadence, goals and more - and turn it into a robust social media presence that elevates brand awareness and promotes and supports audience growth.
Offerings include:
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Paid AdvertisingLet's tell your story and reach a larger audience with paid ads! Facebook and Instagram ads are paid messages that are written in your brands voice and help reach the people who matter most to you. I will help create campaigns that have specific goals (advertising objectives) and then create ads within those campaigns to help you reach those objectives.
Offerings include:
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