Why is social and digital media essential for the growth of your business?
 
Connecting with your audience is one of the most valuable tactics when it comes to growing your business.  The ability to showcase product offerings, testimonials, fun, relatable and live, in-action content bridges the gap between consumer and brand.

There is more to social and digital media than promoting your product or service. These platforms give you a voice and a personality and let you hear what your audience is saying and thinking — both about YOUR brand, but more importantly, about what THEY need and value in their everyday life. What are they responding to? How are they responding? You can learn so much by interacting with and considering this valuable feedback.

My goal is to help you further establish your identity in an innovative and disruptive way.  Content and connection is king, and can be a powerful way to connect, diversify and attract new audiences.

Let’s do this together!

My Professional Experience: 

I am a creative and passionate digital and social media marketer, content and influencer campaign producer.  I define myself as an excellent communicator with a keen interest in health, fitness, travel, food and nutrition. With over ten years of experience with innovative companies spanning a variety of industries including publishing, consumer package goods, boutique fitness and pharmaceuticals, I have developed an in-depth ability to launch and manage paid and organic social media campaigns, produce and grow revenue-driving Amazon content and campaigns, and create audience building and revenue-driving social media, blog and newsletter content.

Payments and Fees upon request. 

Get in Touch With Me

Editorial Content 

Content is king! Let's work together to establish a fun, robust editorial calendar that speaks to your brand voice, mission and style.  ​This content will be an extension of your brand, encompassing your personality,  consumer testimonials, interviews and more, all of which can be utilized and cross promoted on social media, Amazon, newsletters and any other touch points of your business. 

Offerings include: 

• Blog production and management
• Newsletter production and management
• Interviews/testimonials 
• Asset development and management
• Analytics and reporting

Social Media Content 

Let's take your brand and curate a look and feel that speaks to you and your (growing!) audience.  Together we can establish your aesthetic, cadence, goals and more - and turn it into a robust social media presence that elevates brand awareness and promotes and supports audience growth. 

Offerings include: 

• Influencer Campaign creation and management
• Brand Partnerships
• Asset development and management 
• Analytics and reporting

Paid Advertising 

Let's tell your story and reach a larger audience with paid ads!  Facebook and Instagram ads are paid messages that are written in your brands voice and help reach the people who matter most to you.  I will help create campaigns that have specific goals (advertising objectives) and then create ads within those campaigns to help you reach those objectives.  

Offerings include: 

• Creating Business Manager Accounts
  
• Building a Facebook pixel 
• Asset development  (copy and imagery)  
• Audience targeting
• Analytics and reporting

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Kat is great!  She's easy to work with, communicates very well and always professional.  She provided research and copywriting for my clean beauty blog on the Copal website for about a year.  She was terrific at coming up with topics and being proactive in her role.  Her knowledge of Squarespace and technology in general was a big help to me and my business.  I would definitely recommend working with Kat!

​Jennie Fresa

Owner

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Copal Clean Beauty

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Katherine is one of the most proactive, positive, and hard working colleagues I've ever been lucky enough to know. Her outside the box thinking and "run with it" attitude have resulted in significant growth for both the company's social media and also top line sales. Her daily creativity and spark complement her experienced and skilled marketing work.

Jordan Neistat

​Operations & Client Services Leader

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Consulting

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I'd highly recommend working with Kat. She's a tremendous asset who is well versed in digital marketing. Among her attributes are that she has deep experience growing brands through digital and social media channels, is both a self-starter and works great in a team environment and is passionate about her clients.

Christina Hsu

VP, Strategy & Planning

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Dinner Party

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